How to use customer education to accelerate customer time to value

Let’s say you decide to buy a kitchen cabinet from a ready-to-assemble furniture store. You rip open the layered packaging and find 25 wooden planks, 100 screws, and 15 hinges of different sizes. The thrill of your purchase is slowly fading. You’re five hours in and you realize the exteriors of the kitchen cabinet are facing inwards.

To be fair, the furniture company has provided instructions on how to assemble their furniture. But if, along with those instructions, you also had access to step-by-step videos and interactive guided learning paths, you’d have your cabinet assembled far sooner.

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