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Resources
Marketing Intelligence Report: Data, Growth, and the New Marketing Mandate
Get an inside look at the top growth priorities for marketers, barriers they face, and the data-driven future for today’s marketing leaders in the first edition of our “Marketing Intelligence” report.
7 B2B MARKETING STRATEGIES YOU NEED TO KNOW
7 of the year's most popular marketing trends and techniques to examine how they fit together to make your marketing stronger and more adaptable.
THIRD EDITION - State of Sales
Insights and trends from over 2,900 sales professionals worldwide
Meet 12 IT Trailblazers
How 12 IT visionaries are creating new paths to success
THE B2B MARKETER’S LEAD GENERATION FIELD GUIDE
Learn to amplify your lead generation efforts, track elusive leads and identify your audience. and work with your sales teams to capture and recognize different types of leads
MARKETING INTELLIGENCE REPORT
Salesforce partnered with Advertiser Perceptions and surveyed over 150 U.S. marketers to understand the evolving meaning of growth and its role as a key objective and mandate for marketers…
Become a Connected Nonprofit - Unlock the Power of the Salesforce Platform
You may have heard that many nonprofits are turning to technology that is based in the cloud to help them be more effective in program management, engagement, fundraising, analytics, and more. The benefits of cloud platforms are being seen across the social sector. But first... What is a cloud platform? Let’s find out.
The 5 Productivity Secrets of Successful Salespeople
In this e-book, we share advice from trailblazing sales leaders on the best ways to improve productivity and collaboration. Read on to find out how you can maximize time spent selling and focus on what matters most: connecting with your customers.
FIFTH EDITION: State of Marketing
Get insights from 4,100 marketing leaders worldwide. An inside look at what’s top of mind for today’s CMOs and marketing leaders in the fifth edition of our “State of Marketing” report. Download now.
Connect Sales and Service Around the Customer
Read this white paper to understand the significance of bridging the gap between the sales and service systems. And by doing so how you can take the customer experience to the next level – boosting customer loyalty and revenue growth.
Trends in Sales Ops Report
How is sales operations driving growth during a crisis? We asked thousands of global sales professionals. Read this report for the findings.
Marketing Performance Optimization: Embracing Data and Analytics to Answer Marketing’s Top 5 Questions
See how embracing data and analytics can help you meet new and urgent challenges. Get the white paper and learn how to answer marketing’s most urgent questions: - Which campaigns are working? - Where should we spend our next dollar? - Is our marketing spend and delivery on pace? - Are the right audiences getting the right message? - Are we creating a great customer experience?
Disruptive Service: Embrace the Digital Service Revolution
As Salesforce Canada’s Mark Aucoin points out in his eBook Embrace The Digital Service Revolution, one of the unique aspects of meeting customers’ expectations today may not be immediately obvious. It’s this: Given that customers might need to interact with a company they’ve purchased from via smartphone app, social media service, email or another touchpoint, great service is not just about “dazzling” them but making the process as easy as possible.
State of Sales: Insights from nearly 6,000 sales professionals on what drives business resilience and growth
What drives business resilience and sales growth during a crisis? We asked thousands of global professionals. Read the State of Sales for the findings.
Align Salesforce with your enterprise quality strategy to deliver safer, faster updates
The following white paper shares best practices for building a modern testing strategy that will accelerate the delivery of Salesforce updates.
Salesforce Essential Guides: Navigating the Sales Process
Explore the 7 stages Salesforce sales teams recommend — from prospect to close and beyond.
BUILD SECURE and COMPLIANT APPS YOU CAN TRUST on HEROKU
Discover how Heroku can provide protection from cybersecurity threats by applying security controls and compliance across every layer including application, infrastructure, networking, and data security to make sure customer applications and data are protected.
DATA-DRIVEN SALES: USING REPORTS AND DASHBOARDS TO GIVE YOURSELF AN EDGE
How the right reports, dashboards, and sales forecasting can help dramatically improve your sales performance and help you to fully embrace the era of big data
SECOND ANNUAL State of Service Report
Insights and trends from over 2,600 global service Trailblazers
