5 Critical Questions to Ask When Choosing a New Email Provider

Email marketing is a foundational pillar of any retailers' e-commerce strategy, which makes choosing the right email service provider (ESP) a critical decision.

To be successful they need their email provider to be commerce-focused, thoroughly understanding the modern-day customer journey. While there are some basic expectations of all email providers today, knowing which built-in tools to look for, how the cost of the platform will change as your business grows, and which features you’re paying for is essential to choosing the right solution for your business.

Sifting through different providers and filtering out the jargon and buzzwords can be painstaking and confusing.