HOW TO FIND AND FIX GENERAL MARKETPLACE ERRORS

Selling on e-commerce marketplaces can seem so simple at the outset. You create an account, upload product data, and start selling. Easy, right?

That is until the errors start to roll in. An outdated quantity here, a too-long word count there; these and other inaccuracies can quickly add up to big problems.

That’s why the e-commerce experts at ChannelAdvisor advise all online sellers to make marketplace errors a top priority. Spending time on this one critical step can lead to significantly better results, and is one of the most effective ways to see a lift in sales.

Of course, we understand that this process can be overwhelming at first — especially if you have a lot of errors to address. To help, we’ve pulled together our top recommendations for lightening the load. Based on ChannelAdvisor’s experiences with more than 2,700 brands and retailers selling on more than 100 marketplaces worldwide, the following step-by-step guide can help make the process of resolving errors more manageable.