Mind the Gap: What Different Generations Want from Retailers

The top goals of most retailers: improving the online and in-store customer experience; driving in-store traffic, and providing meaningful customer engagement, are challenging to achieve in practice, especially when it comes to appealing to customers from various generations.

This white paper lays out solid steps for getting there, from getting to know your customers to create in-store experiences for the “always-on” customer, to personalization, and more.