WHEN MAILCHIMP IS NOT ENOUGH: Why Choosing an Ecommerce-First Email Provider Matters

While e-commerce and email marketing go hand-in-hand, e-commerce businesses have unique needs that not all email providers can meet. Many online DTC brands have realized that using a generalist email provider such as Mailchimp limits their eCommerce growth potential. To maximize their growth, they need an email service provider (ESP) specifically built for e-commerce.

Whether Mailchimp is too basic for your e-commerce needs—doesn’t offer the channels, flexible automation, or e-commerce platform integration you need—or is simply too difficult to use, choosing a new ESP is an endeavor that requires forethought and a real understanding of what your business needs to grow, both today and as it scales in the future.

For those looking to grow their online sales by moving away from Mailchimp, navigating the different providers, and choosing the right long-term partner can feel like a daunting task— but it doesn’t have to be.

We want to make the process easier by exploring some of the top questions you should be asking, and which key functionality you should look for when choosing an email provider that will help your e-commerce store increase sales.

With this guide, we'll break down the e-commerce-specific functionality that matters to online DTC brands looking to increase their sales. We’ll explore what matters, why it matters, and the right questions you need to ask when graduating to an email provider built specifically to help your business grow.