4 Fundamentals of Sales Analytics Success: What Sales Ops Needs to Know

In a sales organization, you build a competitive advantage by understanding the big picture. Sales KPIs, including sales performance, cost-to-revenue ratios, and quota attainment are only a few of the many metrics needed to create that big picture. With a powerful business intelligence and analytics platform, you can leverage all of this data and more—from siloed databases to spreadsheets to CRMs—and build actionable insights quickly and consistently.

In this paper, you’ll learn why:

• Understanding your data leads to deeper insights
• A single source of truth helps to get your team on the same page
• Interactive visualizations bring your sales reporting to life
• Shared dashboards support collaboration across your organization