Achieving success in the age of the digital consumer

The digital consumer age is here. Now what?

As consumers increasingly turn to digital channels throughout the buying journey, business-to-business (B2B) manufacturers have the opportunity to create positive direct-to-consumer (D2C) experiences—and reap the benefits.

To capitalize on this opportunity, manufacturers need to identify changing consumer preferences and develop an agile web strategy that responds to ever-evolving consumer needs. Siteimprove partnered with Adobe and Capgemini to survey 3,025 U.S. consumers to discover what key elements currently distinguish B2B and D2C digital experiences—and what consumers expect from online experiences and brand relationships.