Marketing Automation
Resources
17 Email Nurture Tips Every Sourcer Needs
17 email nurture tips every sourcer needs in the year ahead. See what stands out to you and give it a try!
Five Ways to Up-Level your Employer Brand
Improve your employer brand with various recommendations all based on the feedback from real tech talent
How Nasdaq Dives Into Emerging Media Channels with Less Risk
A case study into how Nasdaq partnered with Upwork to take on larger projects and test new channels
7 B2B MARKETING STRATEGIES YOU NEED TO KNOW
7 of the year's most popular marketing trends and techniques to examine how they fit together to make your marketing stronger and more adaptable.
THE FIVE BUILDING BLOCKS OF AN EXCEPTIONAL WEB EXPERIENCE
The five building blocks of an exceptional web experience foundation - your guide to winning the personalization race
GETTING STARTED WITH AMAZON A+ CONTENT - Ideas and inspiration for products pages that increase traffic and boost sales
Ideas and inspiration for product pages that increase traffic and boost sales. Are you creating Amazon A+ Content? If not, you definitely should be.
5 Reasons Why the SaaS Revolution Needs a Unified Content Strategy
A free tipsheet by aiim, providing insight into why the SaaS revolution needs a unified content strategy and more...
Marketing Intelligence Report: Data, Growth, and the New Marketing Mandate
Get an inside look at the top growth priorities for marketers, barriers they face, and the data-driven future for today’s marketing leaders in the first edition of our “Marketing Intelligence” report.
Rethinking ABM for the Next Opportunity
An annual benchmark study exploring best practices in Account-Based Marketing.
Marketing Trends
Nine of the most exciting trends developing in the world of marketing in 2019.
10 things brand managers need to know in 2020
In this eBook you’ll learn how to identify the brand touchpoints that matter most, bring brand expertise back in-house and much more…
StubHub Finds Ticket to Effective Digital Asset Management with Cloudinary
Case Study into how StubHub, streamlined and automated image management with Cloudinary, netting significant time and cost savings while displaying first-rate images in over 30 viewports across devices
Your Ultimate Guide to Influencer Marketing
What is influencer marketing and how can it level up your marketing strategy? Find out all you need to know with our the ultimate guide for 2021.
10 Tips for Social Media During the Coronavirus Crisis
This eBook is split into two sections: How you can get usefulinformation from social data to help your business, and how you can use social to communicate effectively with all of your stakeholders.
The Content Marketer's Sure-Fire Strategy for Success
Upwork teamed up with inbound marketing leader HubSpot to create this eBook which provides a 2-Step plan to help any organization achieve their marketing goals
The Product Leader’s Guide
A summary of the decisive moments that play the biggest role in the success of cross-platform onboarding.
CHOOSING THE RIGHT ABM TECHNOLOGY FOR YOU
Download this ebook to guide you through choosing the right ABM vendor for your B2B Marketing and Sales team
The Art of ABM
Learn what it takes to build a modern, best-in-class ABM program
The Joy of Data Cookbook - Powerful Use Cases for Customer Data
Find out what ingredients make up the campaigns that will create joyful customer experiences
The MQL is Dead
Your buyers don't want to be treated like MQLs. Here's how conversations are transforming the marketing funnel as we know it (and what you can do about it).
The EZ Texting Agency Playbook
In this guide you'll learn how to grow your contact list, increase engagement and create successful test marketing campaigns
A Blueprint to Help Companies Fully Capitalize on Social Media Investments
Meltwater has sponsored research by Harvard Business Review Analytic Services to further examine how brands can capitalize on their social media investments
A Guide to the New Era of Agile Marketing Planning
Get the Guide · Create a guiding strategic blueprint that shapes plans · Leverage scenario planning to stay flexible · Build agile marketing plans to the new gold …
A guide to affiliate marketing
Download Pepperjam’s Guide to Affiliate Marketing and take a dive into the channel’s evolution, key players, facts and statistics as well as how a thoughtfully curated affiliate technology platform can make all the difference when it comes to achieving the best outcomes.
Win Them Over with Webinars
Why B2B marketers should be using webinars at all stages of the customer journey • Improve your marketing performance • Reach your audience • Generate leads • Turn prospects into customers • Retain customers & create advocates.
The Market Segmentation Playbook
The definitive B2B playbook to grouping accounts for targeted sales and marketing. Provide your revenue team with detailed insight into market segmentation
The Insider’s Guide to Webinars
Download this 40+ page guide to get your step-by-step instructions for planning and executing perfect, revenue-generating webinars.
7 PLANNING ACTIVITIES TO DRIVE ABM SUCCESS A PLANNING WORKBOOK
Account-Based Marketing (ABM) is more than a campaign or program. To do it well and really make an impact on your business, it requires changes to your organization, your processes, and your technology. Whether you’re a novice or seasoned veteran, this workbook is designed to help you address fundamentals considerations for building and growing your ABM practice.
The Complete Guide to Competitive Intelligence for Social Media Managers
This eBook is your complete guide to managing competitive intelligence on social. Over the coming sections we’ll look at: • What is competitive intelligence? • Where to look for competitive insights • How to set up your competitive intelligence strategy • What to look for in a monitoring and reporting too
Make the Click Count: Your Guide to Building Demand Generation Experiences That Convert
In this guide, you'll learn: - How to create a high-impact nurture program using experience, content, and personalization. - Why taking a multi-channel approach is superior to just email - How to create an immersive nurture experience that’s optimized for content consumption so prospects can self-nurture and move to a sales-ready stage faster.
THE NEW ERA OF DYNAMIC MARKETING
5 Principles For Creating Meaningful Customer Experiences Based on Data
In affiliate marketing, content is king.
Download our recent eBook, "In Affiliate Marketing, Content is King" to learn how Pepperjam observed significant growth trends for content publishers in …
The New Marketing Standard: How Today’s Successful B2B Marketers Accelerate the Buyer’s Journey with Content
This research report uncovers how today’s most successful B2B marketers cut through the competition, engage today’s savvy buyer, and accelerate their journey with content.
The Forrester New Wave™: Bot Management, Q1 2020 : The 13 Providers That Matter Most And How They Stack Up
In Forrester’s evaluation of the emerging market for bot management, we identified the 13 most significant providers in the category — Akamai Technologies, Alibaba Cloud, AppsFlyer, Cloudflare, DataDome, Imperva, Instart, Netacea, PerimeterX, Radware, Reblaze, Shape Security, and White Ops — and evaluated them. This report details our findings about how well each vendor scored against 10 criteria and where they stand in relation to each other. Security pros can use this review to select the right partner for their bot management needs.
