Resources
Five Ways to Up-Level your Employer Brand
Improve your employer brand with various recommendations all based on the feedback from real tech talent
How Nasdaq Dives Into Emerging Media Channels with Less Risk
A case study into how Nasdaq partnered with Upwork to take on larger projects and test new channels
7 B2B MARKETING STRATEGIES YOU NEED TO KNOW
7 of the year's most popular marketing trends and techniques to examine how they fit together to make your marketing stronger and more adaptable.
Marketing Intelligence Report: Data, Growth, and the New Marketing Mandate
Get an inside look at the top growth priorities for marketers, barriers they face, and the data-driven future for today’s marketing leaders in the first edition of our “Marketing Intelligence” report.
Rethinking ABM for the Next Opportunity
An annual benchmark study exploring best practices in Account-Based Marketing.
Marketing Trends
Nine of the most exciting trends developing in the world of marketing in 2019.
10 things brand managers need to know in 2020
In this eBook you’ll learn how to identify the brand touchpoints that matter most, bring brand expertise back in-house and much more…
Your Ultimate Guide to Influencer Marketing
What is influencer marketing and how can it level up your marketing strategy? Find out all you need to know with our the ultimate guide for 2021.
The Content Marketer's Sure-Fire Strategy for Success
Upwork teamed up with inbound marketing leader HubSpot to create this eBook which provides a 2-Step plan to help any organization achieve their marketing goals
The Product Leader’s Guide
A summary of the decisive moments that play the biggest role in the success of cross-platform onboarding.
CHOOSING THE RIGHT ABM TECHNOLOGY FOR YOU
Download this ebook to guide you through choosing the right ABM vendor for your B2B Marketing and Sales team
The Art of ABM
Learn what it takes to build a modern, best-in-class ABM program
The Joy of Data Cookbook - Powerful Use Cases for Customer Data
Find out what ingredients make up the campaigns that will create joyful customer experiences
The MQL is Dead
Your buyers don't want to be treated like MQLs. Here's how conversations are transforming the marketing funnel as we know it (and what you can do about it).
The EZ Texting Agency Playbook
In this guide you'll learn how to grow your contact list, increase engagement and create successful test marketing campaigns
A Guide to the New Era of Agile Marketing Planning
Get the Guide · Create a guiding strategic blueprint that shapes plans · Leverage scenario planning to stay flexible · Build agile marketing plans to the new gold …
A guide to affiliate marketing
Download Pepperjam’s Guide to Affiliate Marketing and take a dive into the channel’s evolution, key players, facts and statistics as well as how a thoughtfully curated affiliate technology platform can make all the difference when it comes to achieving the best outcomes.
Win Them Over with Webinars
Why B2B marketers should be using webinars at all stages of the customer journey • Improve your marketing performance • Reach your audience • Generate leads • Turn prospects into customers • Retain customers & create advocates.
The Market Segmentation Playbook
The definitive B2B playbook to grouping accounts for targeted sales and marketing. Provide your revenue team with detailed insight into market segmentation
The Insider’s Guide to Webinars
Download this 40+ page guide to get your step-by-step instructions for planning and executing perfect, revenue-generating webinars.
7 PLANNING ACTIVITIES TO DRIVE ABM SUCCESS A PLANNING WORKBOOK
Account-Based Marketing (ABM) is more than a campaign or program. To do it well and really make an impact on your business, it requires changes to your organization, your processes, and your technology. Whether you’re a novice or seasoned veteran, this workbook is designed to help you address fundamentals considerations for building and growing your ABM practice.
Make the Click Count: Your Guide to Building Demand Generation Experiences That Convert
In this guide, you'll learn: - How to create a high-impact nurture program using experience, content, and personalization. - Why taking a multi-channel approach is superior to just email - How to create an immersive nurture experience that’s optimized for content consumption so prospects can self-nurture and move to a sales-ready stage faster.
THE NEW ERA OF DYNAMIC MARKETING
5 Principles For Creating Meaningful Customer Experiences Based on Data
The Forrester New Wave™: Bot Management, Q1 2020 : The 13 Providers That Matter Most And How They Stack Up
In Forrester’s evaluation of the emerging market for bot management, we identified the 13 most significant providers in the category — Akamai Technologies, Alibaba Cloud, AppsFlyer, Cloudflare, DataDome, Imperva, Instart, Netacea, PerimeterX, Radware, Reblaze, Shape Security, and White Ops — and evaluated them. This report details our findings about how well each vendor scored against 10 criteria and where they stand in relation to each other. Security pros can use this review to select the right partner for their bot management needs.