Tata Digital Harmonizes a Variety of Data, Powered by MongoDB Atlas

Tata Digital was founded in March 2019 as the newest company under India’s Tata Group. Tata Digital is the business’s digital backbone and unites all its consumer companies under one umbrella offering consumers a One Tata experience.

At a MongoDB Day in Mumbai in 2023, Pavan Podila, Tata Digital’s Chief Architect, spoke about how they are “rewiring the digital circuitry of their ecosystem” with support from MongoDB's developer data platform.

Tata has many consumer brands, such as IHCL (Taj Hotels), AirAsia India, Westside, Croma, Tata CliQ, BigBasket, Tata 1MG to name a few. Tata Neu is a super-app bringing all these brands together.

“We’re building a common digital platform so that each brand doesn’t have to reinvent itself, and they come together under one super-app, one common consumer experience,” Pavan said. “That’s Tata Neu.”

Pavan continued by presenting three use cases - NeuPass, PIM (Product information management), and Offer engine where MongoDB is used extensively.