THE CMO CLUB SOLUTION GUIDE Customer experience essentials for enterprise

This CMO Club Solution Guide uncovers the customer experience management challenges faced by enterprise business leaders across a variety of roles and industries, as well as the role of various business processes and strategies in effectively collaborating to enable great customer experiences. We surveyed 72 CMO Club members along with in-depth insights from six CMOs: Tariq Hassan, CMO, Petco, Jeannine D’Addario, CMO, Guitar Center, Julie Collins, CMO, Alcon, Vanessa Fiske, recent Director of Marketing, DVD.com, a Netflix company, Esther Lem, CMO, Chegg Inc., and Gloria DeCoste, Head of Digital Marketing, Nestlé. The study reviews the challenges as well as the strategies in what’s needed to optimize a great customer experience.

In a nutshell, you’ll find out the following:

EXPERIENCE ESSENTIALS MUST INCLUDE:

• Data
• Compelling brand experiences
• Experience management
• Technology decision making and adoption
• Customer experience – it takes a village
• Must have’s for new talent
• Transform your data dilemma into an opportunity