Resources
IDaaS FOR THE APP DEVELOPER
Read this white paper to gain a deeper understanding of why you should care about customer identity and access management?
Agility in market research: How to move fast in times of change
Maria Voronina, strategic planning manager at Chobani, and Steven Wengrovitz, head of research at Uber Eats, provide practical guidance on how you can use real-time research insights to help your organization adapt and succeed during times of change.
The Total Economic Impact™ Of Qualtrics CustomerXM
Thirty-eight million reasons why we believe the world’s leading brands choose Qualtrics for customer experience management.
Marketing Intelligence Report: Data, Growth, and the New Marketing Mandate
Get an inside look at the top growth priorities for marketers, barriers they face, and the data-driven future for today’s marketing leaders in the first edition of our “Marketing Intelligence” report.
Why you need AI in your enterprise content strategy
The ins and outs of how and why you should leverage AI as part of a Cloud Content Management strategy to drive innovation in your digital workplace and digital business.
How to Build Marketing Dashboards That Don't Suck
Best Practices for Building Better Dashboards
7 B2B MARKETING STRATEGIES YOU NEED TO KNOW
7 of the year's most popular marketing trends and techniques to examine how they fit together to make your marketing stronger and more adaptable.
The mobile growth handbook
A review of the current state of the mobile market, what to expect in 2019, and how to most effectively and efficiently drive app acquisition, engagement, retention, advocacy, and accurate attribution.
The State of Email Analytics
Better understand how your email analytics capabilities stack up against your peers’ and where you have email performance visibility gaps
The Product Leader’s Guide
A summary of the decisive moments that play the biggest role in the success of cross-platform onboarding.
GETTING STARTED WITH AMAZON A+ CONTENT - Ideas and inspiration for products pages that increase traffic and boost sales
Ideas and inspiration for product pages that increase traffic and boost sales. Are you creating Amazon A+ Content? If not, you definitely should be.
The cognitive effect on automotive - Unleashing exceptional experiences from an abundance of data
To understand the potential impact of cognitive computing on the industry, we analyzed responses of 500 auto industry executives worldwide who participated in a 2016 IBM Institute for Business
Becoming A Future Forward Enterprise - How to disrupt your industry with confidence
In this Frost & Sullivan whitepaper you can learn how to disrupt your industry with confidence, how to self-fund a Future Forward enterprise...
THE CMO CLUB SOLUTION GUIDE Customer experience essentials for enterprise
Customer experience is the new management battleground
THE PATH OF EXPERIENCE
The five milestones to experience-driven commerce by Adobe
MARKETING INTELLIGENCE REPORT
Salesforce partnered with Advertiser Perceptions and surveyed over 150 U.S. marketers to understand the evolving meaning of growth and its role as a key objective and mandate for marketers…
Authenticity and Brand Trust – Exploring the Role of Incentivized Reviews
Bazaarvoice commissioned a study in order to evaluate the credibility of incentivized vs. non-incentivized reviews across different product types. Dive into this eBook for key takeaways that will help you establish and maintain the hard-earned trust of today’s consumers.
Transform CX insights from industry buzzword to business-changing ROI
Download this brief for 5 tests your teams should be applying to CX insights
17 Email Nurture Tips Every Sourcer Needs
17 email nurture tips every sourcer needs in the year ahead. See what stands out to you and give it a try!
Accelerating security - Winning the race to vehicle integrity and data privacy
Starting with Design, most conversations around vehicle security quickly turn to the threat to in-service vehicles and data privacy, both of which are aspects of the Drive phase.
Reinventing enterprises with Intelligent IoT
Perspectives on how the Internet of Things (IoT) can enable the Digital Reinvention™ of enterprises
TRADITIONAL AFFILIATE MARKETING METRICS DON’T WORK
TRADITIONAL AFFILIATE MARKETING METRICS DON'T WORK. Download Pepperjam's Metrics That Matter infographic today!
Compliant omni-channel automation: How to be a responsible marketer?
With an increase in privacy regulations, tech changes and the deprecation of third-party tracking technologies, marketers are being challenged to transform how they acquire and retain customers and their data.
The ultimate guide to consent and preferences for marketers
Think about the brand experiences you have today. No matter what industry you’re in, all of these experiences run on the same fuel — data
Customer Support Transformation - The Guide to Essential Practices and Metrics
ServiceXRG and TeamSupport have joined forces to create a comprehensive study of the Support industry. Support Transformation: The Guide to Essential Practices and Metrics report examines current trends in Support delivery and offers tangible guidance for Support and Service professionals to meet growing expectations of both customers and company executives.
MARKETING INTELLIGENCE for RETAIL MARKETERS: Navigating Evolving Shopping Behaviors and Business Priorities
Here are three of the top trends impacting the retail marketing landscape today, and how marketers can think about crafting their strategies around data and intelligent analysis.
The essential guide to text analytics for CX pros
Download this guide to learn how SMG's text analytics technology provides rich input from open-ended questions to help drive action at every touchpoint, top-tier accuracy with customized libraries + data science, and powerful reporting that turns data into actionable insights 24/7
THE DEFINITIVE GUIDE TO CUSTOMER DATA PLATFORMS
We wrote The Definitive Guide to Customer Data Platforms to help you uncover powerful use cases to help your business, identify the best processes for your team, and highlight how you might structure a CDP team.
In a World Without Third-Party Cookies, a First-Party Data Strategy Takes the Cake
Be empowered by the loss of third-party cookies when you adopt a first-party data strategy - Click here to read more
2021 State of the CDP - How customer data platforms (CDPs) are helping marketers adapt to key challenges in 2021
This report surveyed 300 marketers in the US across 5 major industries with the goal of developing a better understanding of the current and future state of Customer Data Platforms.
Web Forms for Sales & Marketing Teams
Dig deeper into using FormAssembly on your sales or marketing team with our newest eBook: “Web Forms for Sales & Marketing Teams.” In this eBook, we cover plenty of reasons to use FormAssembly to improve sales and marketing efforts, in addition to best practices for creating forms and what to look for in the ideal form solution.
CUSTOMER IAM - ULTIMATE GUIDE
Understanding the opportunities that CIAM brings, how it’s different than enterprise IAM and how to choose and implement a CIAM solution may seem like a daunting task. This guide will put you on the right path to selecting the best CIAM solution for your enterprise.
Google + Tealium: How to Pave a Path to Privacy-Centric Advertising
How Tealium + Braze Drive Personalised Cross-Channel Experiences for Top Brands
4 retail industry trends shaping the future of customer experience
It's been a landmark year of changes and operational challenges for the retail industry, and SMG has been closely tracking consumer behavior since COVID-19 was declared a pandemic in March. In this piece we've used research from US + UK consumers to analyze the current environment and discuss what's next for retailers
Three Buyer Behavior Myths Debunked
The Gartner Big Book of Buyer Behavior helps tech and service provider leaders understand how organizations buy, and what they need during buying journeys, so they can design better customer experiences. Watch the video below to learn more. We've identified three common myths of technology buyer behavior to help you adapt your product and marketing strategy to better target your customers.
Marketing Performance Optimization: Embracing Data and Analytics to Answer Marketing’s Top 5 Questions
See how embracing data and analytics can help you meet new and urgent challenges. Get the white paper and learn how to answer marketing’s most urgent questions: - Which campaigns are working? - Where should we spend our next dollar? - Is our marketing spend and delivery on pace? - Are the right audiences getting the right message? - Are we creating a great customer experience?
Mind Your KPIs: Top Metrics Product Companies Should Be Monitoring
Collecting good, timely data with careful analysis to guide proper business decisions is critical to thriving in business today. With that in mind, we’ve collected a set of key performance indicators (KPIs) that every product company should be monitoring consistently.
Revealing What’s Fact and What’s Fiction
Biggest buzzwords in the B2B sales and marketing space in 2020
Case Study: Real-Time Analytics Boost In-Store Sales
A case study into how EC Life’s general manager looking for Real-Time Analytics as a solution to improve in-store sales
The Joy of Data Cookbook - Powerful Use Cases for Customer Data
Find out what ingredients make up the campaigns that will create joyful customer experiences
Salesforce Essential Guides: Navigating the Sales Process
Explore the 7 stages Salesforce sales teams recommend — from prospect to close and beyond.
The EZ Texting Agency Playbook
In this guide you'll learn how to grow your contact list, increase engagement and create successful test marketing campaigns
How to Evaluate a B2B Contact Data Provider
Leading B2B data providers help companies maximize their sales department's productivity and effectiveness through tools and information that help ...
DATA-DRIVEN SALES: USING REPORTS AND DASHBOARDS TO GIVE YOURSELF AN EDGE
How the right reports, dashboards, and sales forecasting can help dramatically improve your sales performance and help you to fully embrace the era of big data
SECOND ANNUAL State of Service Report
Insights and trends from over 2,600 global service Trailblazers
Marketing Trends
Nine of the most exciting trends developing in the world of marketing in 2019.
4 Steps to Calculating the ROI on Customer Experience Intelligence
In this eBook, we share four key steps for building and executing an effective CX ROI strategy, and explore the sometimes-obscure value proposition of CX intelligence. In this eBook, we share four key steps for building and executing an effective CX ROI strategy, and explore the sometimes-obscure value proposition of CX intelligence
Are Your Third-Party Tools Putting Your Data at Risk?
So how can you ensure the third-party companies you partner with won’t put your (and your users’) data at risk? Better yet, how can you evaluate the trustworthiness of third-party companies before you partner with them?
12 business decisions you can optimize with conjoint analysis
What is conjoint analysis, how does it work, when, and why to use it?
Five Questions to Ask Your CDP Vendor
Customer Data Platforms are an essential tool for building one-to-one relationships with your customers, but how do you separate true CDPs from the pretenders?
10 Tips for Social Media During the Coronavirus Crisis
This eBook is split into two sections: How you can get usefulinformation from social data to help your business, and how you can use social to communicate effectively with all of your stakeholders.
Your Ultimate Guide to Influencer Marketing
What is influencer marketing and how can it level up your marketing strategy? Find out all you need to know with our the ultimate guide for 2021.
The State of Customer Experience Management, 2019
To understand the current state of customer experience (CX) management, we surveyed 212 large companies with at least $500 million in annual revenues.
The MQL is Dead
Your buyers don't want to be treated like MQLs. Here's how conversations are transforming the marketing funnel as we know it (and what you can do about it).
Transform CX insights from industry buzzword to business-changing ROI
Download this brief for 5 tests your teams should be applying to CX insights. To really change your business, they should inspire targeted action, provide tactical tools, Identify clear action items, define a tangible goal, and demonstrate ROI