Marketing Data

How to Evaluate a B2B Contact Data Provider

Leading B2B data providers help companies maximize their sales department's productivity and effectiveness through tools and information that help ...

7 B2B MARKETING STRATEGIES YOU NEED TO KNOW

7 of the year's most popular marketing trends and techniques to examine how they fit together to make your marketing stronger and more adaptable.

THE PATH OF EXPERIENCE

The five milestones to experience-driven commerce by Adobe

Becoming A Future Forward Enterprise - How to disrupt your industry with confidence

In this Frost & Sullivan whitepaper you can learn how to disrupt your industry with confidence, how to self-fund a Future Forward enterprise...

10 Tips for Social Media During the Coronavirus Crisis

This eBook is split into two sections: How you can get usefulinformation from social data to help your business, and how you can use social to communicate effectively with all of your stakeholders.

Five Questions to Ask Your CDP Vendor

Customer Data Platforms are an essential tool for building one-to-one relationships with your customers, but how do you separate true CDPs from the pretenders?

The MQL is Dead

Your buyers don't want to be treated like MQLs. Here's how conversations are transforming the marketing funnel as we know it (and what you can do about it).

The EZ Texting Agency Playbook

In this guide you'll learn how to grow your contact list, increase engagement and create successful test marketing campaigns

How to Build Marketing Dashboards That Don't Suck

Best Practices for Building Better Dashboards

Marketing Performance Optimization: Embracing Data and Analytics to Answer Marketing’s Top 5 Questions

See how embracing data and analytics can help you meet new and urgent challenges. Get the white paper and learn how to answer marketing’s most urgent questions: - Which campaigns are working? - Where should we spend our next dollar? - Is our marketing spend and delivery on pace? - Are the right audiences getting the right message? - Are we creating a great customer experience?

Google + Tealium: How to Pave a Path to Privacy-Centric Advertising

MARKETING INTELLIGENCE for RETAIL MARKETERS: Navigating Evolving Shopping Behaviors and Business Priorities

Here are three of the top trends impacting the retail marketing landscape today, and how marketers can think about crafting their strategies around data and intelligent analysis.