Customer Data
Resources
Accelerating security - Winning the race to vehicle integrity and data privacy
Starting with Design, most conversations around vehicle security quickly turn to the threat to in-service vehicles and data privacy, both of which are aspects of the Drive phase.
DATA-DRIVEN SALES: USING REPORTS AND DASHBOARDS TO GIVE YOURSELF AN EDGE
How the right reports, dashboards, and sales forecasting can help dramatically improve your sales performance and help you to fully embrace the era of big data
How to Evaluate a B2B Contact Data Provider
Leading B2B data providers help companies maximize their sales department's productivity and effectiveness through tools and information that help ...
Reinventing enterprises with Intelligent IoT
Perspectives on how the Internet of Things (IoT) can enable the Digital Reinvention™ of enterprises
The cognitive effect on automotive - Unleashing exceptional experiences from an abundance of data
To understand the potential impact of cognitive computing on the industry, we analyzed responses of 500 auto industry executives worldwide who participated in a 2016 IBM Institute for Business
THE PATH OF EXPERIENCE
The five milestones to experience-driven commerce by Adobe
Transform CX insights from industry buzzword to business-changing ROI
Download this brief for 5 tests your teams should be applying to CX insights
Why you need AI in your enterprise content strategy
The ins and outs of how and why you should leverage AI as part of a Cloud Content Management strategy to drive innovation in your digital workplace and digital business.
Case Study: Real-Time Analytics Boost In-Store Sales
A case study into how EC Life’s general manager looking for Real-Time Analytics as a solution to improve in-store sales
Are Your Third-Party Tools Putting Your Data at Risk?
So how can you ensure the third-party companies you partner with won’t put your (and your users’) data at risk? Better yet, how can you evaluate the trustworthiness of third-party companies before you partner with them?
4 Steps to Calculating the ROI on Customer Experience Intelligence
In this eBook, we share four key steps for building and executing an effective CX ROI strategy, and explore the sometimes-obscure value proposition of CX intelligence. In this eBook, we share four key steps for building and executing an effective CX ROI strategy, and explore the sometimes-obscure value proposition of CX intelligence
Agility in market research: How to move fast in times of change
Maria Voronina, strategic planning manager at Chobani, and Steven Wengrovitz, head of research at Uber Eats, provide practical guidance on how you can use real-time research insights to help your organization adapt and succeed during times of change.
IDaaS FOR THE APP DEVELOPER
Read this white paper to gain a deeper understanding of why you should care about customer identity and access management?
The Joy of Data Cookbook - Powerful Use Cases for Customer Data
Find out what ingredients make up the campaigns that will create joyful customer experiences
The Total Economic Impact™ Of Qualtrics CustomerXM
Thirty-eight million reasons why we believe the world’s leading brands choose Qualtrics for customer experience management.
The State of Customer Experience Management, 2019
To understand the current state of customer experience (CX) management, we surveyed 212 large companies with at least $500 million in annual revenues.
4 retail industry trends shaping the future of customer experience
It's been a landmark year of changes and operational challenges for the retail industry, and SMG has been closely tracking consumer behavior since COVID-19 was declared a pandemic in March. In this piece we've used research from US + UK consumers to analyze the current environment and discuss what's next for retailers
How Tealium + Braze Drive Personalised Cross-Channel Experiences for Top Brands
Google + Tealium: How to Pave a Path to Privacy-Centric Advertising
CUSTOMER IAM - ULTIMATE GUIDE
Understanding the opportunities that CIAM brings, how it’s different than enterprise IAM and how to choose and implement a CIAM solution may seem like a daunting task. This guide will put you on the right path to selecting the best CIAM solution for your enterprise.
Web Forms for Sales & Marketing Teams
Dig deeper into using FormAssembly on your sales or marketing team with our newest eBook: “Web Forms for Sales & Marketing Teams.” In this eBook, we cover plenty of reasons to use FormAssembly to improve sales and marketing efforts, in addition to best practices for creating forms and what to look for in the ideal form solution.
2021 State of the CDP - How customer data platforms (CDPs) are helping marketers adapt to key challenges in 2021
This report surveyed 300 marketers in the US across 5 major industries with the goal of developing a better understanding of the current and future state of Customer Data Platforms.
In a World Without Third-Party Cookies, a First-Party Data Strategy Takes the Cake
Be empowered by the loss of third-party cookies when you adopt a first-party data strategy - Click here to read more
THE DEFINITIVE GUIDE TO CUSTOMER DATA PLATFORMS
We wrote The Definitive Guide to Customer Data Platforms to help you uncover powerful use cases to help your business, identify the best processes for your team, and highlight how you might structure a CDP team.
The essential guide to text analytics for CX pros
Download this guide to learn how SMG's text analytics technology provides rich input from open-ended questions to help drive action at every touchpoint, top-tier accuracy with customized libraries + data science, and powerful reporting that turns data into actionable insights 24/7
