Case Study: Real-Time Analytics Boost In-Store Sales

For retailers that sell both online and offline, it can sometimes feel like you’re in competition with yourself. Brick-and-mortar stores provide customer service and the ability to experience the product in person, but customers often go home to make the purchase. Who gets credit for the sale?

Taiwan-based EC Life was experiencing this dilemma firsthand. The video gaming and computer retailer had plenty of foot traffic in its chain of stores, but the conversion rate was low. Customers were coming in to play with the equipment, but they were leaving and placing orders online. Friction between the ecommerce and in-store managers sent EC Life’s general manager looking for a solution to improve in-store sales.