Whitepaper

7 B2B MARKETING STRATEGIES YOU NEED TO KNOW

7 of the year's most popular marketing trends and techniques to examine how they fit together to make your marketing stronger and more adaptable.

Marketing Analytics
Marketing Automation
Marketing Technology
Market Research
Whitepaper

THE B2B MARKETER’S LEAD GENERATION FIELD GUIDE

Learn to amplify your lead generation efforts, track elusive leads and identify your audience. and work with your sales teams to capture and recognize different types of leads

Marketing Technology
Whitepaper

The sun rises The role and opportunities of B2B marketplaces in a post-Covid world

In line with the trends and developments we identified in our previous studies, The spring of B2B marketplaces (2017), B2B marketplaces are blossoming (2018), and The summer of B2B marketplaces (2020), B2B marketplaces have kept growing.

Marketing Technology
Business Processes
Whitepaper

The Ultimate Guide to CPQ

CPQ software can provide numerous benefits and bring incredible value to your business in the ever-evolving manufacturing landscape. The technology provides an arsenal of benefits through versatile tools designed to adapt to a user’s needs. In this white paper, we provide an overview of the history of CPQ software and dive deep into the elements that make it an essential tool for digitally driven businesses today.

Software
Marketing Technology
Whitepaper

How to Evaluate a B2B Contact Data Provider

Leading B2B data providers help companies maximize their sales department's productivity and effectiveness through tools and information that help ...

Financial Technology
Marketing Technology
Data Center
IT Management
Market Research
Whitepaper

G2 Crowd Grid® for Sales Intelligence

Cloud Computing
Software
Marketing Technology