Marketing Technology
Resources
Driving CX Optimization Through Embedding Voice and Digital Channels with CRM
Learn how integrating your digital and voice channels with CRM data can help you give your customers the seamless communication they want.
CHOOSING THE RIGHT ABM TECHNOLOGY FOR YOU
Download this ebook to guide you through choosing the right ABM vendor for your B2B Marketing and Sales team
The Art of ABM
Learn what it takes to build a modern, best-in-class ABM program
The Joy of Data Cookbook - Powerful Use Cases for Customer Data
Find out what ingredients make up the campaigns that will create joyful customer experiences
Become an ExperienceLed Business with an Agile CX Tech Stack: A guide to choosing technologies that will support your most ambitious CX goals
For help navigating your options, read our eBook Become an Experience-Led Business with an Agile CX Tech Stack to get insight and advice from Adobe and technology partners
Three Buyer Behavior Myths Debunked
The Gartner Big Book of Buyer Behavior helps tech and service provider leaders understand how organizations buy, and what they need during buying journeys, so they can design better customer experiences. Watch the video below to learn more. We've identified three common myths of technology buyer behavior to help you adapt your product and marketing strategy to better target your customers.
