Resources
How to manage your brand in times of change
How to gain smarter, more actionable brand tracking with Qualtrics. 13,000+ brands and the top 100 business schools have switched to Qualtrics …
The ultimate guide to building a world-class brand tracker
What you will learn from this eBook - How to create a tracker to reflect the real world It’s easy to create a tracker with inherent biases. Learn how to design a tracker that minimizes biases and helps you keep a pulse on market changes. - How to go from brand tracking to action Done right, brand tracking is more than a measure or a metric – it’s a tool of action. See how to build your brand tracker to give you the right data on your priorities. - How to ask the right questions to the right people For a tracker to be effective, you need the right data. Learn best practices of how to ask the right questions to get the right insights.