Resources
Four factors driving consumer-centric healthcare
PX is emerging as the only opportunity to build a lasting competitive advantage. This report looks into what's driving this shift...
What does “good look like?”: Towards industry standards for measuring OTT video quality
Explore the right bitrates to achieve the best possible perceptual quality for the targeted devices and content genres.
The ultimate guide to building a world-class brand tracker
What you will learn from this eBook - How to create a tracker to reflect the real world It’s easy to create a tracker with inherent biases. Learn how to design a tracker that minimizes biases and helps you keep a pulse on market changes. - How to go from brand tracking to action Done right, brand tracking is more than a measure or a metric – it’s a tool of action. See how to build your brand tracker to give you the right data on your priorities. - How to ask the right questions to the right people For a tracker to be effective, you need the right data. Learn best practices of how to ask the right questions to get the right insights.
The 4 Actions of High-Growth Marketing Teams: 2021 Planning, Budgeting, and Measurement Benchmarks
Marketing's crusade to measure revenue impact has been ongoing for the last 20 years. However, as we head into the 2020's, the playing field has changed. Read the report and learn how to establish your marketing team as a growth driver