6 Misconceptions About Sales Order Automation

Every year, in the US, more than $8.4 trillion dollars of business-tobusiness sales orders are processed manually. The approach is the same as it was in the 1980s: Customer service representatives (CSRs) take an order, and manually key it in, doing their best not to make a mistake. On top of this, they squeeze in as much real customer service as they can.

Many business leaders know that this is a dated, cumbersome process.They know it is rife with inefficiency and error. They want their CSRs to be able to focus on customer service, not mundane data entry.

They are under pressure to do more with less, and they want their people to be able to focus on value-add activities.

Despite these pressures, decision-makers can be wary about sales order automation. The way they process orders may not be perfect, but it does the job. It took years to build. It’s fragile. The skepticism is real, and understandable.

Such worries are understandable – but they are unfounded. Download this whitepaper to discover how and why sales order automation is a seamless comprehensive, IT-light, and rapid ROI technology.